Trade Store is a product by Alice Blue Commodities Pvt Ltd (hereinafter referred to as ABCPL). ABCPL is committed to safeguarding any information submitted to us on our website (“Site”) and/or the services made available through the Site or mobile applications of ABCPL (“Services”).

User Consent and Agreement

By submitting Personal Information information that you provide to us which personally identifies you, such as your name, email address, phone number, date of birth or billing information, or other data that can be reasonably linked to you through our Site or Services, you agree to the terms of our Privacy Policy and you expressly give your voluntary consent to the collection, use, and disclosure of the Personal Information in accordance with this Privacy Policy.

Rules for Use of the Site and/or Services

While using the Site or Services, you shall be subject to the restrictions set out below and under law, and ABCPL reserves the right to take any action as may be deemed necessary in the event of any breach or failure to adhere to any such restrictions:

• You agree not to attempt to reverse-engineer, disseminate, copy, exploit, or represent yourself as an agent or reseller of the Site and the Services, or any part thereof;
• You agree not to misrepresent yourself as or impersonate any other person, or otherwise cause harm to any person, or host, display, upload, modify, publish, transmit, store, update, or share any information that belongs to another person infringes any intellectual property rights,
• deceives or misleads the addressee about the origin of the message or knowingly and intentionally communicates any information which is patently false or misleading in nature but may reasonably be perceived as a fact,

• is patently false and untrue, and is written or published in any form, with the intent to mislead or harass a person, entity or agency for financial gain or to cause any injury to any person.

• You agree not to use or abuse the Site or Services for or in relation to any illegal or unlawful purposes including fraud, embezzlement, money laundering, etc.;
• You agree not to carry out or facilitate any actions which result in a detrimental effect on the Site or the Services or any related computer resource, including DDoS attacks, data security breaches, or otherwise any disruption to the servers, hardware, or network of any other person or the Site or the Services;
• You agree that ABCPL shall be the sole and exclusive owner of the intellectual property and any proprietary information made available or accessible through the Site or the Services;
• You agree not to violate any applicable laws, whether or not intended by you;
• You represent and warrant that you possess the legal right and ability to enter into these terms and to use the Site and the Services in accordance with these terms.

Information you provided to us

• If you provide us feedback or contact us via email, we will collect your name and email address, as well as any other content included in the email, in order to send you a reply.

• You must ensure to recheck the information or data being provided to us. In case if any of the data/information is found to be inaccurate or incorrect, the same shall be informed to us for immediate amendment. We shall not be responsible for the authenticity of any information including personal information submitted to us.

Information collected via technology

• To make our Site and Services more useful to you, our servers (which may be hosted by a third-party service provider) collect information from you, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), and domain name.
• We may use third-party service providers to help us analyze certain online activities. For example, these service providers may help us analyze visitor activity on the Site. We may permit these service providers to use cookies and other technologies to perform these services for us.

Use of personal information

In general, Personal Information you submit to us regarding you or your company is used either to respond to requests that you make or to aid us in serving you better. We use such Personal Information in the following ways:

• To identify you as a user in our system;
• To provide improved administration of our Site and Services;
• To provide the Services you request;
• To improve the quality of experience when you interact with our Site and Services;
• To send you email notifications;
• To send newsletters, surveys, offers, and other promotional materials related to our Services and for other marketing purposes.
• Protect our services and our users.
• Market and customer analysis, market research, and statistics.
• To prevent and detect fraud or abuse of our services as well as to prevent, detect and investigate and prohibit any potentially unlawful or prohibited activities.
• Your demographic information and PAN will be utilized for and shared with ABCPL for various regulatory purposes (KYC, AML, etc) as required by applicable SEBI regulations. Your financial information (such as the value of holdings, annual income, etc) will also be utilized and shared with ABCPL for the aforesaid purposes and tracking purposes.

Disclosure to third parties

We may be required from time to time to disclose any personal information collected by us to governmental or judicial bodies or agencies or our regulators based on their requirement to comply with the applicable laws including cyber laws.

We may share your information including personal information to third parties to carry out technical, logistical, and other functions on our behalf. (eg. Sending emails or newsletters to users).

Creation of anonymous information

We may create Anonymous Information records from Personal Information by excluding information (such as name and email). We use this Anonymous Information to analyze request and usage patterns so that we may enhance the content of our Services and improve Site navigation. ABCPL reserves the right to use Anonymous Information for any purpose and disclose it to third parties at its sole discretion.

Third-party websites

When you click on a link to any other website or location, you will leave our Site and go to another site and another entity may collect Personal Information or Anonymous Information from you. We have no control over, do not review, and cannot be held responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of information after you click on links to such outside websites.

Cookies

"Cookies" are pieces of information that a browser can record after visiting a web site. We may use cookies for technical purposes such as to enable better navigation through our site, or to store user preferences for interacting with the site. If you turn off the option to have cookies stored on your browser, it will affect your experience on Trade Store

Security of your information

ABCPL is committed to protecting the security and privacy of your Personal Information. We endeavor to have suitable technical, operational and physical security controls and measures to protect information collected by us that are commensurate with the nature of our business at all times. We use a variety of industry-standard security technologies and procedures to help protect your Personal Information from unauthorized access, use, or disclosure, and periodically review the same.

In the event of any breach of our security control measures resulting in unauthorised access to your information, we will endeavour to inform you of the extent of such breach, subject to applicable law and cooperation with the relevant authorities. Further, despite our efforts to protect your information, if unauthorized persons breach security control measures and illegally use such sensitive/personal data or information, ABCPL, its affiliates and directors shall not be held responsible/liable.

Retention of information/data

It may be noted that we may retain the data as may be provided to us till such time as may be provided under the law and as required to efficiently provide service to our users.

Amendments/Modifications

This Privacy Policy available on our website is current and valid. However, ABCPL reserves the right to amend/modify any of the sections of this policy at any time and the general public is requested to keep themselves updated for changes by reading the same from time to time.

Responsibility of trades

Alice Blue Trade Store provides access to trading products and services, but we do not guarantee any profit or loss from your trades. It is your responsibility to make your trades and manage your profits and losses. Alice Blue Trade Store will not be held responsible for any losses you may incur.

Responsibility for Algo products

Alice Blue Trade Store does not promote or endorse any algo products. We do not provide any guarantees or warranties on the performance of any algo product. We recommend that you carefully evaluate any product before making a purchase.

Payment to a third party

ABCPL and Trade Store will not ask you to make any payment to a third party. If you decide to buy any IAS, you will be redirected to a third-party website, and any payment you’ve made to them will be entirely your decision. ABCPL and Trade Store shall not be held accountable for any such payment or outcomes associated with it.

Contact Information

ABCPL welcomes your grievances, comments, or questions regarding the term of this Privacy Policy, the Site, or the Services. Please email us at tradestore@aliceblueindia.com 

Definitions

Anonymous Information - Anonymous information means information that does not directly or indirectly identify, and cannot reasonably be used to identify, an individual guest/user.

Internet Protocol (IP) - Internet Protocol (IP) is the principal set (or communications protocol) of digital message formats and rules for exchanging messages between computers across a single network or a series of interconnected networks, using the Internet Protocol Suite (often referred to as TCP/IP). Messages are exchanged as datagrams, also known as data packets or just packets.

Personal Information - Personal Information means any information that relates to a natural person, which, either directly or indirectly, in combination with any other information available, is capable of identifying such person.

Terms & Conditions to Buy a Trade Store product

By accepting the below terms and conditions I am agreeing to share my client code, email id, and mobile number and view access to my holdings, orders, and available funds to trade to Investment Advisory Services and shall govern all my future investments in securities indicated by the product purchased by me.

In this document, Investment Advisory Services (IAS) shall mean advisories provided by any SEBI-registered Investment Advisors, Research Analysts and/or PMS provider. Investment Advisory Service Provider (IASP) shall be construed accordingly.

Terms & Conditions

1. If you decide to avail of IAS of any IASP(s) available on the platform, you would be governed by the terms and conditions of the agreement that you may be required to execute with the respective IASP. You may further be liable to the terms of use of the platform and the IPRs of the platform provider. ABCPL shall not be a party to the said agreement or terms of use and will not have any rights, interests, liabilities, or obligations thereunder.

2. ABCPL doesn’t own any product in Trade Store. It’s just a marketplace for IAS providers. For any dispute, please contact the respective IAS provider. Any dispute or complaints related to IAS providers or their products won’t be entertained by ABCPL.

2. ABCPL shall not furnish your Client-specific “Personally Identifiable Information” (PII) to the IASP, except your name and UCC for reference. You may provide such further information as may be required directly to the IASPs if you decide to avail of their IAS.

3. ABCPL does not guarantee or assure any return or profits on the investment you may make acting on the investment advisory provided by any IASP. You may make investments in any securities/portfolio of securities keeping in mind the risk of loss, your risk tolerance capacity, and your specific investment objectives.

4. ABCPL does not warrant that the IAS that you may subscribe to would be suitable to your investment needs or tailored to achieve your particular investment objectives.

5. You are under no obligation to subscribe to any IASs or act under them. If you decide to invest in any securities or portfolio of securities advised, the investment decision shall be yours and their financial consequences would bind you.

6. ABCPL does not guarantee continued services of any IASP.

7. ABCPL will not ask you to make any payment to a third party. If you decide to buy any IAS, you will be redirected to a third-party website, and any payment you’ve made to them will be entirely your decision. ABCPL shall not be held accountable for any such payment or outcomes associated with it.

8. Refund: Please note that any refund request won’t be entertained by ABCPL. You’re advised to use your discretion before buying any product from Trade Store.  If you decide to invest in any securities or portfolio of securities advised, the investment decision shall be yours and their financial consequences and risk would bind you.

9. In case you subscribe to any fee-based IAS, ABCPL may receive a minimal commission from the IASPs.

10. To make our Site and Services more useful to you, our servers (which may be hosted by a third-party service provider) collect information from you, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), and domain name. If you click the Buy button, it means that you agree to share your information with a third party.

11. Investments in securities markets are subject to market risks, read all the related documents carefully before investing. Brokerage will not exceed SEBI prescribed limit.

Stock Brokers can accept securities as margin from clients only by way of the pledge in the depository system w.e.f. September 1, 2020.  Update your mobile number & email Id with your stock broker/depository participant and receive OTP directly from the depository on your email id and/or mobile number to create a pledge.   Pay 20% upfront margin of the transaction early to trade in the cash market segment.   Investors may please refer to the Exchange’s Frequently Asked Questions (FAQs) issued vide circular reference NSE/INSP/45191 dated July 31, 2020, and NSE/INSP/45534 dated August 31, 2020, and other guidelines issued from time to time in this regard.   Check your Securities /MF/ Bonds in the consolidated account statement issued by NSDL/CDSL every month.

Corporate Office: No. 153/2, 3rd Floor, M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bengaluru – 560 063, Karnataka.

Registered Office: Old No.56/2 ,New No.58, LIC Nagar, Vinayagar Kovil Street, Erode -8,Tamil Nadu– 638002.

Alice Blue Financial Services (P) Ltd : NSE EQ | NSE FO | NSE CDS-90112 SEBI REG : INZ000156038

Alice Blue Financial Services (P) Ltd : BSE EQ | BSE FO | BSE CD-6670 SEBI REG : INZ000156038

Alice Blue Financial Services (P) Ltd : CDSL DP ID 12085300 DP SEBI REG : IN-DP-364-2018

Alice Blue Financial Services (P) Ltd : MCX-56710 SEBI REG : INZ000156038